This Privacy Policy explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we store and handle that data, and keep it safe.
We know that there’s a lot of information here but we want you to be fully informed about your rights, and how we use your data.
We hope the following sections will answer any questions you have but if not, please do get in touch.
It’s likely that we’ll need to update this Privacy Policy from time to time so please come back and check it whenever you wish.
2. Explaining the legal principles we rely on:
The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:
a. Consent In specific situations, we can collect and process your data with your consent.
b. Contractual obligations In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our courier.
c. Legal compliance If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity affecting us to law enforcement.
d. Legitimate interest In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we may use your purchase history to send you or make available personalised offers.
We may also combine the shopping history of many customers to identify trends and ensure we can keep up with demand or develop new products/services.
3. When might we collect your personal data?
When you visit our website, and use your account to buy products and services.
When you make an online purchase and check out as a guest (in which case we just collect transaction-based data).
When you engage with us on social media.
When you contact us by any means with queries, complaints etc.
When you ask us to email you information about a product or service.
When you enter competitions.
When you choose to complete any surveys we send you.
When you comment on or review our products and services. Any individual may access personal data related to them, including opinions.
When you’ve given a third-party permission to share with us the information they hold about you.
When you visit our establishment which usually have CCTV systems operated for the security of both customers and staff. These systems may record your image during your visit.
4. What sort of personal data do we collect?
If you have a web account with us: your name, gender, date of birth, billing/delivery address, orders and receipts, email and telephone number. For your security, we’ll also keep an encrypted record of your login password.
Details of your interactions with us through contact methods, in person or online. For example, we collect notes from our conversations with you regarding bookings, details of any complaints or comments you make or details of purchases you made.
Your comments and product reviews.
Your image may be recorded on CCTV when you visit our premises.
5. Here’s how we’ll use your personal data and why:
To process any orders that you make by using our website or in person. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations. For example, your details may need to be passed to a third party to supply or deliver the product or service that you ordered and we may keep your details for a reasonable period afterwards to fulfil any contractual obligations such as refunds, guarantees and so on.
Handling the information you sent enables us to respond. We do this based on our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
To protect our customers and staff from crime, we operate CCTV systems at our premises which record images for security. We do this based on our legitimate business interests.
To process payments and to prevent fraudulent transactions. We do this based on our legitimate business interests. This also helps to protect our customers from fraud.
If we discover any criminal activity or alleged criminal activity through our use of CCTV, fraud monitoring and suspicious transaction monitoring, we will process this data for the purposes of preventing or detecting unlawful acts. We aim to protect the individuals we interact with from criminal activities.
To administer any of our prize draws or competitions which you enter, based on your consent given at the time of entering.
To develop, test and improve the systems, services and products we provide to you. We’ll do this based on our legitimate business interests.
6. How we protect your personal data?
We know how much data security matters to all our customers. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it. We secure access to all transactional areas of our website using ‘https’ technology. We regularly monitor our system for possible vulnerabilities and attacks.
7. How long will we keep your personal data?
Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. At the end of that retention period, your data will be deleted
Some examples of customer data retention periods:
Orders When you place an order, we’ll keep the personal data you give us only for as long as is necessary to complete the transaction.
8. Who do we share your personal data with?
We sometimes share your personal data with trusted third parties. For example, delivery couriers. We work closely with them to ensure that your privacy is respected and protected at all times.
Examples of the kind of third parties we work with are:
IT companies who support our website and other business systems. Operational companies such as delivery couriers.
9. What are your rights regarding your personal data?
An overview of your different rights:
You have the right to request: Access to the personal data we hold about you, free of charge in most cases. The correction of your personal data when incorrect, out of date or incomplete.
13. If you live outside the U.K.
By using our services or providing your personal data to us, you express consent to the processing of your personal data by us or on our behalf. Of course, you still have the right to ask us not to process your data in certain ways, and if you do so, we will respect your wishes. Sometimes we’ll need to transfer your personal data between countries to enable us to supply the goods or services you’ve requested. In the ordinary course of business, we may transfer your personal data from your country of residence to ourselves and to third parties located in the UK.
We’ll ensure that reasonable steps are taken to prevent third parties outside your country of residence using your personal data in any way that’s not set out in this Privacy Policy. We’ll also make sure we adequately protect the confidentiality and privacy of your personal data.
We’ll ensure that any third parties process your personal data only in accordance with their legitimate interests. These third parties may be subject to different laws from those which apply in your country of residence.
14. Any questions?
We hope this Privacy Policy has been helpful in setting out the way we handle your personal data and your rights to control it. If you have any questions that haven’t been covered, please contact us and we will be pleased to help you.
